Pricing - Praxis Der Optimalen Preisfindung

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Pricing - Praxis Der Optimalen Preisfindung

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Pricing - Praxis Der Optimalen Preisfindung

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Pricing - Praxis Der Optimalen Preisfindung

Die Autoren Erklren, Wie Die Rentabilitt Eines Unternehmens Trotz Starker Konkurrenz Durch Wettbewerbslenkung Erhalten Werden Kann. Der Leser Erfhrt Einfache, Aber Uerst Wirkungsvolle Finanzielle Techniken Zur Integration Der Kostenfrage In Marketingentscheidungen. Gewinnmglichkeiten Werden Erlutert, Die Sich Aus Einer Marktsegmentierung Ergeben, Ebenso Wie Die Spezifischen Techniken Zur Erreichung Dieser Segmentierung.
  • Brand: Springer Nature B.V
  • Category: Computing & Internet
  • Format: Paperback
  • Language: English
  • Publication Date: 2012-10-30
  • Publisher / Label: Springer Nature B.V
  • Author: Thomas T. Nagle
  • Number of Pages: 328
  • Fruugo ID: 557253277-1125523159
  • ISBN: 9783642637643
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