Principles of Strategic Communication

CN¥1,549.00
+ CN¥52.99 Shipping

Principles of Strategic Communication

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Principles of Strategic Communication

Principles of Strategic Communication

Price: CN¥1,549.00
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CN¥1,549.00
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Description

Principles of Strategic Communication

Marking a paradigm shift in the field this book presents the basic tenets of strategic communication and its foundational disciplines of advertising public relations and marketing communications. It is a core text for undergraduate students in strategic communication courses in media communication marketing and advertising programs.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-23
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Derina Holtzhausen
  • Number of Pages: 342
  • Fruugo ID: 434322774-911529952
  • ISBN: 9780367432478

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  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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