Pro Logo Brands as a Factor of Progress

CN¥469.00
+ CN¥57.99 Shipping

Pro Logo Brands as a Factor of Progress

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Pro Logo Brands as a Factor of Progress

CN¥469.00

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Product details

Pro Logo Brands as a Factor of Progress

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2026-01-29
  • Publisher / Label: Palgrave Macmillan
  • Author: Pro Logo: Brands as a Factor of Progress
  • Number of Pages: 322
  • Fruugo ID: 556001764-1123585964
  • ISBN: 9781349514113
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  • STANDARD: CN¥57.99 - Delivery between Tue 24 November 2026–Mon 14 December 2026

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