Pro Logo - G. Mazzalovo - Accounting - Palgrave Macmillan - Paperback

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Pro Logo - G. Mazzalovo - Accounting - Palgrave Macmillan - Paperback

Pro Logo - G. Mazzalovo - Accounting - Palgrave Macmillan - Paperback

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Pro Logo - G. Mazzalovo - Accounting - Palgrave Macmillan - Paperback

  • Brand: Unbranded

CN¥499.00

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+ CN¥86.49 Shipping

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CN¥499.00

Only 1 left in stock
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14-Day Returns Policy

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Description

Pro Logo - G. Mazzalovo - Accounting - Palgrave Macmillan - Paperback

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: Palgrave Macmillan
  • Author: G. Mazzalovo
  • Number of Pages: 322
  • Fruugo ID: 435181965-912822918
  • ISBN: 9781349514113

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  • STANDARD: CN¥86.49 - Delivery between Fri 23 January 2026–Thu 29 January 2026

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