Project Marketing: Beyond Competitive Bidding

CN¥574.00
+ CN¥60.99 Shipping
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Project Marketing: Beyond Competitive Bidding

Project Marketing: Beyond Competitive Bidding

Sold by:

Project Marketing: Beyond Competitive Bidding

CN¥574.00

In stock
+ CN¥60.99 Shipping

14-Day Returns Policy

Sold by:

CN¥574.00

In stock
+ CN¥60.99 Shipping

14-Day Returns Policy

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Description

Project Marketing: Beyond Competitive Bidding

Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace construction engineering transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-05-02
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Bernard Cova (ESCP/EAP-Paris France)
  • Number of Pages: 240
  • Fruugo ID: 346764870-758035431
  • ISBN: 9780471486640

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥60.99 - Delivery between Tue 03 March 2026–Mon 23 March 2026

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