Public Relations Theory - Capabilities Andcompetencies

Winner Of The 2021 National Communication Association Pride Award In The 'outstanding Textbook' Category Explore A Wide Range Of Theoretical Frameworks And Themes For Public Relations In This Comprehensive And Authoritative Work Public Relations Theory: Capabilities And Competencies Is A Comprehensive Overview Of The Major Theoretical Perspectives In Public Relations, Considering The Evolution, Diversification And Merger Of Approaches That Have Been Spurred By Rapid Changes In Society, Cultural Boundaries, Technology, And Media Environments. Authors Jae-hwa Shin And Robert Heath Explain Both Organizational And Social Theories Of Public Relations, Including Cases And Challenges To Help Students Bring Theory And Research To Bear On Solving The Daily Challenges Of Public Relations Practice.