Pure Bliss by Similac infant formulas are modeled after breast milk† and crafted with care for you and your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Irish Farms* starts with fresh milk from cows in Ireland. It is made with high-quality ingredients and has DHA to support baby’s brain and eye development. It also has no artificial growth hormones,‡ no palm olein oil, no corn syrup, and it’s non-GMO.§ * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbSTtreated cows. § Ingredients not genetically engineered. STARTS WITH FRESH MILK FROM COWS IN IRELAND: Milk sourced from Irish farms EASY-TO-DIGEST NUTRITION MODELED AFTER BREAST MILK†: Pure Bliss by Similac Irish Farms infant formula is made with high-quality ingredients and crafted with care NOURISH YOUR WAY: Pure Bliss formulas have no artificial growth hormones,‡ no palm olein oil, no corn syrup, and are non-GMO§ SUPPORTS BRAIN & EYE DEVELOPMENT: Our formula has DHA and ARA to support brain and eye development FROM SIMILAC: The 1 infant formula brand fed in hospitals ALSO AVAILABLE: Pure Bliss by Similac Irish Farms Toddler Drink