Resistance to Innovation: Its Sources and Manifestations

CN¥459.00
+ CN¥60.99 Shipping
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Resistance to Innovation: Its Sources and Manifestations

Resistance to Innovation: Its Sources and Manifestations

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Resistance to Innovation: Its Sources and Manifestations

CN¥459.00

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CN¥574.00
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+ CN¥60.99 Shipping

14-Day Returns Policy

Sold by:

CN¥459.00

Save CN¥115.00 (20%)

RRP

CN¥574.00
In stock
+ CN¥60.99 Shipping

14-Day Returns Policy

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Description

Resistance to Innovation: Its Sources and Manifestations

Every year about 25 000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.
  • Fruugo ID: 434306731-911513736
  • ISBN: 9780226632605

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Dispatched within 6 days

  • STANDARD: CN¥60.99 - Delivery between Tue 03 March 2026–Mon 23 March 2026

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