Scenarios in Marketing: From Vision to Decision

CN¥279.00
+ CN¥60.49 Shipping
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Scenarios in Marketing: From Vision to Decision

Scenarios in Marketing: From Vision to Decision

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Scenarios in Marketing: From Vision to Decision

CN¥279.00

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RRP

CN¥339.00
In stock
+ CN¥60.49 Shipping

14-Day Returns Policy

Sold by:

CN¥279.00

Save CN¥60.00 (17%)

RRP

CN¥339.00
In stock
+ CN¥60.49 Shipping

14-Day Returns Policy

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Description

Scenarios in Marketing: From Vision to Decision

Youve chosen this book. Which probably means youre a marketer youve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands channels and relationships? The answer is yes. Rooted in customer needs scenarios bridge the gap between corporate strategy and marketing tactics.
  • Fruugo ID: 434359863-911567208
  • ISBN: 9780470032725

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Dispatched within 6 days

  • STANDARD: CN¥60.49 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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