Shopper Behavior At The Point Of Purchase - Toni Schmidt - Hardback - English Book - Distribution and logistics management

CN¥439.00
+ CN¥86.99 Shipping
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Shopper Behavior At The Point Of Purchase - Toni Schmidt - Hardback - English Book - Distribution and logistics management

Shopper Behavior At The Point Of Purchase - Toni Schmidt - Hardback - English Book - Distribution and logistics management

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Shopper Behavior At The Point Of Purchase - Toni Schmidt - Hardback - English Book - Distribution and logistics management

  • Brand: Unbranded

CN¥439.00

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+ CN¥86.99 Shipping

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Sold by:

CN¥439.00

In stock
+ CN¥86.99 Shipping

14-Day Returns Policy

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Description

Shopper Behavior At The Point Of Purchase - Toni Schmidt - Hardback - English Book - Distribution and logistics management

The Book Explores Two Central Aspects Of Shopper Behavior At The Pop Based On An Eye-tracking Field-experiment: Decision-making And How It Is Affected By In- And Out-of-store Factors, And Post-decision Choice Satisfaction. Results Show That Retailers Have Less Influence On In-store Decision-making Than Manufacturers, Despite Controlling The Pop.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publisher / Label: Peter Lang AG
  • Author: Toni Schmidt
  • Number of Pages: 120
  • Fruugo ID: 256087054-557045262
  • ISBN: 9783631674949

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  • STANDARD: CN¥86.99 - Delivery between Tue 03 February 2026–Mon 09 February 2026

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