Simulated Test Marketing by Marianne McGarry Wolf Paperback Book

CN¥429.00
+ CN¥96.49 Shipping

Simulated Test Marketing by Marianne McGarry Wolf Paperback Book

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Simulated Test Marketing by Marianne McGarry Wolf Paperback Book

Simulated Test Marketing by Marianne McGarry Wolf Paperback Book

  • Brand: Unbranded
Price: CN¥429.00
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CN¥429.00
+ CN¥96.49 Shipping

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Description

Market New Products Successfully is the definitive guidebook for using simulated test marketing STM a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important what the differences are between the major systems how to do a simulation and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2002-12-28
  • Publisher / Label: Bloomsbury Publishin
  • Author: Marianne McGarry Wol
  • Fruugo ID: 55895118-113342067
  • ISBN: 9780739104255

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  • STANDARD: CN¥96.49 - Delivery between Fri 03 October 2025–Thu 09 October 2025

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