Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

CN¥574.00
+ CN¥60.99 Shipping
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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

CN¥574.00

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CN¥674.00
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Sold by:

CN¥574.00

Save CN¥100.00 (14%)

RRP

CN¥674.00
Only 1 left in stock
+ CN¥60.99 Shipping

14-Day Returns Policy

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Description

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Smart Alliance tells the story of how Chiquita formerly the notorious United Fruit Company reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a Better Banana seal of approval to certify genuine efforts to protect the environment.
  • Fruugo ID: 434308916-911515992
  • ISBN: 9780300102338

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Dispatched within 6 days

  • STANDARD: CN¥60.99 - Delivery between Tue 03 March 2026–Mon 23 March 2026

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