Social Media And Integrated Marketing Communication by Jeanne M. Persuit Paperback Book

CN¥379.00
+ CN¥64.49 Shipping

Social Media And Integrated Marketing Communication by Jeanne M. Persuit Paperback Book

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Social Media And Integrated Marketing Communication by Jeanne M. Persuit Paperback Book

Social Media And Integrated Marketing Communication by Jeanne M. Persuit Paperback Book

  • Brand: Unbranded
Price: CN¥379.00
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CN¥379.00
+ CN¥64.49 Shipping

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Description

Social Media and Integrated Marketing Communication A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Publication Date: 2015-27-03
  • Publisher / Label: Bloomsbury Publishin
  • Author: Jeanne M. Persuit
  • Number of Pages: 146
  • Fruugo ID: 60670865-729130029
  • ISBN: 9781498516167

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