Sport Brands by Patrick Bouchet Paperback Book

CN¥624.00
+ CN¥80.49 Shipping

Sport Brands by Patrick Bouchet Paperback Book

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Sport Brands by Patrick Bouchet Paperback Book

Sport Brands by Patrick Bouchet Paperback Book

  • Brand: Unbranded
Price: CN¥624.00
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CN¥624.00
+ CN¥80.49 Shipping

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Description

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach strategy and implementation and a psychosociological approach consumption and wider society. In doing so it explores both supply and demand sides offering a complete introduction to the nature purpose and value of sport brands not found in any other sports marketing text.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2013-22-02
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Patrick Bouchet
  • Number of Pages: 210
  • Fruugo ID: 322260901-714554013
  • ISBN: 9780415532853

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  • STANDARD: CN¥80.49 - Delivery between Fri 24 October 2025–Wed 29 October 2025

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