Sport Culture and Advertising: Identities Commodities and the Politics of Representation

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Sport Culture and Advertising: Identities Commodities and the Politics of Representation

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Sport Culture and Advertising: Identities Commodities and the Politics of Representation

Sport Culture and Advertising: Identities Commodities and the Politics of Representation

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Description

Sport Culture and Advertising: Identities Commodities and the Politics of Representation

A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers sponsorship of sports as well as cases where sport and fitness lend their perceived positive imagery to a wide range of consumer goods.
  • Brand: Taylor & Francis Ltd
  • Category: Sports & Hobbies
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Steven J. Jackson
  • Number of Pages: 288
  • Fruugo ID: 344381891-754021084
  • ISBN: 9780415339926

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  • STANDARD: CN¥64.49 - Delivery between Wed 07 January 2026–Tue 27 January 2026

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