Sports Marketing: A Strategic Perspective

CN¥949.00
+ CN¥52.99 Shipping

Sports Marketing: A Strategic Perspective

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Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

Price: CN¥949.00
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CN¥949.00
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Description

Sports Marketing: A Strategic Perspective

This is the most authoritative comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach explaining clearly how every element of the marketing process should be designed and managed from goal-setting and planning to implementation and control.
  • Brand: Taylor & Francis Ltd
  • Category: Sports & Hobbies
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-08-18
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Matthew D. Shank
  • Number of Pages: 796
  • Fruugo ID: 343437826-752533831
  • ISBN: 9780367141653

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  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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