Sports Sponsorship: Principles and Practices

CN¥319.00
+ CN¥52.99 Shipping

Sports Sponsorship: Principles and Practices

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Sports Sponsorship: Principles and Practices

Sports Sponsorship: Principles and Practices

RRP: CN¥379.00
Price: CN¥319.00
You save: CN¥60.00 (15%)
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CN¥319.00
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Description

Sports Sponsorship: Principles and Practices

Examines how the sponsorship of sports works: the costs the goals evaluation and selection of the property a sponsor chooses how to activate a sponsorship how to create a brand association public relations and brand image possibilities. Anything is possible in a sponsorship it is simply what the sponsor and the property can agree to during their negotiations.
  • Brand: McFarland & Co Inc
  • Category: Sports & Hobbies
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-05-10
  • Publisher / Label: McFarland & Co Inc
  • Author: John A. Fortunato
  • Number of Pages: 228
  • Fruugo ID: 343478598-752574789
  • ISBN: 9780786474318

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Dispatched within 6 days

  • STANDARD: CN¥52.99 - Delivery between Wed 31 December 2025–Tue 20 January 2026

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