Strategic Brand Management by ROSENBAUM ET AL Paperback Book

CN¥674.00
+ CN¥95.99 Shipping

Strategic Brand Management by ROSENBAUM ET AL Paperback Book

  • Brand: Unbranded
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Strategic Brand Management by ROSENBAUM ET AL Paperback Book

Strategic Brand Management by ROSENBAUM ET AL Paperback Book

  • Brand: Unbranded
Price: CN¥674.00
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CN¥674.00
+ CN¥95.99 Shipping

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Description

The only textbook that builds upon the traditional branding models to fully explore the emotional social and cultural impact realworld brands have on contemporary consumers.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2018-03-08
  • Publisher / Label: Oxford University Pr
  • Author: ROSENBAUM ET AL
  • Number of Pages: 370
  • Fruugo ID: 322226029-714511455
  • ISBN: 9780198797807

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  • STANDARD: CN¥95.99 - Delivery between Wed 22 October 2025–Mon 27 October 2025

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