Strategic Brand Management in Higher Education

CN¥1,599.00
+ CN¥30.99 Shipping
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Strategic Brand Management in Higher Education

Strategic Brand Management in Higher Education

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Strategic Brand Management in Higher Education

CN¥1,599.00

Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

Sold by:

CN¥1,599.00

Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

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Description

Strategic Brand Management in Higher Education

This book is unique in providing a composite overview of strategy planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.
  • Fruugo ID: 344370850-754009862
  • ISBN: 9780367139421

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥30.99 - Delivery between Tue 10 February 2026–Mon 02 March 2026

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