Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

CN¥599.00
+ CN¥136.99 Shipping

Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

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Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

  • Brand: Unbranded
Price: CN¥599.00
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CN¥599.00
+ CN¥136.99 Shipping

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Description

Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Percy | Larry
  • Number of Pages: 304
  • Fruugo ID: 172176083-368070818
  • ISBN: 9780367770624

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  • STANDARD: CN¥136.99 - Delivery between Tue 06 January 2026–Mon 12 January 2026

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