Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

CN¥439.00
+ CN¥64.99 Shipping

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

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Price: CN¥439.00
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Description

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-08-30
  • Publisher / Label: Taylor & Francis Ltd
  • Author: David Millan Planelles
  • Number of Pages: 248
  • Fruugo ID: 343446314-752542317
  • ISBN: 9780367858377

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  • STANDARD: CN¥64.99 - Delivery between Tue 13 January 2026–Mon 02 February 2026

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