Strategic Marketing for High Technology Products: An Integrated Approach

CN¥459.00
+ CN¥64.49 Shipping

Strategic Marketing for High Technology Products: An Integrated Approach

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Strategic Marketing for High Technology Products: An Integrated Approach

Strategic Marketing for High Technology Products: An Integrated Approach

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Price: CN¥459.00
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Description

Strategic Marketing for High Technology Products: An Integrated Approach

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market in the high-tech context. It highlights and promotes the integrated f
  • Fruugo ID: 344376231-754015392
  • ISBN: 9780367591113

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  • STANDARD: CN¥64.49 - Delivery between Mon 19 January 2026–Fri 06 February 2026

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