Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

CN¥1,549.00
+ CN¥52.99 Shipping

Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

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Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

Price: CN¥1,549.00
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Description

Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes teams and leagues offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
  • Brand: Taylor & Francis Ltd
  • Category: Education
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: W. Timothy Coombs (Texas A&M University USA)
  • Number of Pages: 172
  • Fruugo ID: 434333220-911540453
  • ISBN: 9780367902995

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  • STANDARD: CN¥52.99 - Delivery between Thu 08 January 2026–Wed 28 January 2026

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