Strategy In Airline Loyalty Frequent Flyer Programs

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+ CN¥149.49 Shipping

Strategy In Airline Loyalty Frequent Flyer Programs

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Strategy In Airline Loyalty Frequent Flyer Programs

CN¥1,199.00

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Strategy In Airline Loyalty Frequent Flyer Programs

This Book Offers The First Comprehensive Exploration Of Frequent Flyer Programs. By Combining Academic Research With Extensive Insights And Examples From The Actual Business World, It Explores The Key Drivers And Strategies Of Airline Loyalty Marketing Today In An Unprecedented Manner. Strategy In Airline Loyalty Also Explores How The Programs Have Evolved Over Time From Marketing Programs To Financial Powerhouses, Identifying Both The Catalysts For Change, As Well As The Strategic Options And Underlying Trade-offs Available To Airlines.
  • Brand: Springer Nature B.V
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2018-08-24
  • Publisher / Label: Springer Nature B.V
  • Author: Evert R. de Boer
  • Number of Pages: 302
  • Fruugo ID: 547392491-1105322206
  • ISBN: 9783319873503
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  • STANDARD: CN¥149.49 - Delivery between Tue 10 November 2026–Tue 08 December 2026

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