The Attention Economy and How Media Works: Simple Truths for Marketers

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+ CN¥64.99 Shipping

The Attention Economy and How Media Works: Simple Truths for Marketers

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The Attention Economy and How Media Works: Simple Truths for Marketers

The Attention Economy and How Media Works: Simple Truths for Marketers

  • Brand: Unbranded
RRP: CN¥429.00
Price: CN¥359.00
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Description

The Attention Economy and How Media Works: Simple Truths for Marketers

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news fast facts and seriously depleted attention stamina.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2020-01-16
  • Publisher / Label: Springer Verlag, Singapore
  • Author: Karen Nelson-Field
  • Number of Pages: 152
  • Fruugo ID: 343599079-752697009
  • ISBN: 9789811515392

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  • STANDARD: CN¥64.99 - Delivery between Mon 12 January 2026–Fri 30 January 2026

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