The Brand Innovation Manifesto: How to Build Brands Redefine Markets and Defy Conventions

CN¥349.00
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The Brand Innovation Manifesto: How to Build Brands Redefine Markets and Defy Conventions

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The Brand Innovation Manifesto: How to Build Brands Redefine Markets and Defy Conventions

The Brand Innovation Manifesto: How to Build Brands Redefine Markets and Defy Conventions

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The Brand Innovation Manifesto: How to Build Brands Redefine Markets and Defy Conventions

The days of the image brands are over and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant co-founder of the legendary agency St.
  • Fruugo ID: 343457337-752553340
  • ISBN: 9780470027516

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