The CIM Handbook of Strategic Marketing

CN¥1,549.00
+ CN¥74.99 Shipping

The CIM Handbook of Strategic Marketing

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The CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing

RRP: CN¥1,849.00
Price: CN¥1,549.00
You save: CN¥300.00 (16%)
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Description

The CIM Handbook of Strategic Marketing

Aimed at senior executives responsible for shaping and managing the companys strategic direction this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the companys capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
  • Fruugo ID: 343472097-752568285
  • ISBN: 9780750626132

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  • STANDARD: CN¥74.99 - Delivery between Tue 13 January 2026–Mon 02 February 2026

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