The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

CN¥1,599.00
+ CN¥49.49 Shipping
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The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

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The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

CN¥1,599.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

Sold by:

CN¥1,599.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Don Schultz (Northwestern University USA)
  • Number of Pages: 142
  • Fruugo ID: 434349227-911556532
  • ISBN: 9780415668927

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  • STANDARD: CN¥49.49 - Delivery between Mon 09 March 2026–Fri 27 March 2026

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