The Global Market: Developing a Strategy to Manage Across Borders

CN¥524.00
+ CN¥74.99 Shipping

The Global Market: Developing a Strategy to Manage Across Borders

  • product image
The Global Market: Developing a Strategy to Manage Across Borders

The Global Market: Developing a Strategy to Manage Across Borders

RRP: CN¥624.00
Price: CN¥524.00
You save: CN¥100.00 (16%)
Sold by:
CN¥524.00
+ CN¥74.99 Shipping

Only 1 left in stock

14-Day Returns Policy

Payment methods:

Description

The Global Market: Developing a Strategy to Manage Across Borders

Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy face the challenge of balancing a multinational presence with demands of the unglobal consumer who does not have a one size fits all need.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-09-21
  • Publisher / Label: John Wiley & Sons Inc
  • Author: John A. Quelch (Harvard Business School)
  • Number of Pages: 432
  • Fruugo ID: 343478763-752574952
  • ISBN: 9780787968571

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥74.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

Shipping from United Kingdom.

We do our best to ensure that the products that you order are delivered to you in full and according to your specifications. However, should you receive an incomplete order, or items different from the ones you ordered, or there is some other reason why you are not satisfied with the order, you may return the order, or any products included in the order, and receive a full refund for the items. View full return policy