The Handbook of Brand Management Scales

CN¥1,649.00
+ CN¥64.99 Shipping

The Handbook of Brand Management Scales

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales

Price: CN¥1,649.00
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CN¥1,649.00
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Description

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Lia Zarantonello (University of Bath UK)
  • Number of Pages: 310
  • Fruugo ID: 434353344-911560678
  • ISBN: 9780415742955

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  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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