The Human Brand by Susan T. Princeton University Fiske Paperback Book

CN¥179.00
+ CN¥96.49 Shipping

The Human Brand by Susan T. Princeton University Fiske Paperback Book

  • Brand: Unbranded
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The Human Brand by Susan T. Princeton University Fiske Paperback Book

The Human Brand by Susan T. Princeton University Fiske Paperback Book

  • Brand: Unbranded
Price: CN¥179.00
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CN¥179.00
+ CN¥96.49 Shipping

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Description

Why we choose companies and brands in the same way that we unconsciously perceive judge and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks love our smartphones and think the cable company is out to get us.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2013-11-19
  • Publisher / Label: John Wiley & Sons In
  • Author: Susan T. Princeton U
  • Fruugo ID: 8131807-17439655
  • ISBN: 9781118611319

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  • John Wiley & Sons Inc
  • John Wiley & Sons Inc
  • 851 Trafalgar Ct, Maitland
  • Florida
  • US
  • 32751
  • customer@wiley.com
  • 877 762 2974
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