The Internet Audience - Digital Formations - Fernando Bermejo - Speaking in public: advice and guides - Peter Lang Publishing Inc - Paperback

CN¥259.00
+ CN¥136.99 Shipping

The Internet Audience - Digital Formations - Fernando Bermejo - Speaking in public: advice and guides - Peter Lang Publishing Inc - Paperback

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The Internet Audience - Digital Formations - Fernando Bermejo - Speaking in public: advice and guides - Peter Lang Publishing Inc - Paperback

The Internet Audience - Digital Formations - Fernando Bermejo - Speaking in public: advice and guides - Peter Lang Publishing Inc - Paperback

  • Brand: Unbranded
Price: CN¥259.00
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The Internet Audience - Digital Formations - Fernando Bermejo - Speaking in public: advice and guides - Peter Lang Publishing Inc - Paperback

Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the existence of any mass media: first, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media systems. It is the application of measurement procedures that allows the audience to play this dual institutional role.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Length: 262
  • Publisher / Label: Peter Lang Publishing Inc
  • Author: Fernando Bermejo
  • Fruugo ID: 435888729-914006210
  • ISBN: 9780820479323

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  • STANDARD: CN¥136.99 - Delivery between Wed 07 January 2026–Fri 09 January 2026

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