The Language of Branding: Theory Strategies and Tactics

CN¥574.00
+ CN¥49.99 Shipping
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The Language of Branding: Theory Strategies and Tactics

The Language of Branding: Theory Strategies and Tactics

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The Language of Branding: Theory Strategies and Tactics

CN¥574.00

Only 1 left in stock
+ CN¥49.99 Shipping

14-Day Returns Policy

Sold by:

CN¥574.00

Only 1 left in stock
+ CN¥49.99 Shipping

14-Day Returns Policy

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Description

The Language of Branding: Theory Strategies and Tactics

This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing and how to build a brand strategy that exploits the richness and complexity of language.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Dawn Lerman (Fordham University New York NY USA)
  • Number of Pages: 160
  • Fruugo ID: 343455425-752551430
  • ISBN: 9780415806749

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥49.99 - Delivery between Tue 03 March 2026–Mon 23 March 2026

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