The Making of a Status Symbol: A Business History of Rolex

CN¥209.00
+ CN¥52.99 Shipping

The Making of a Status Symbol: A Business History of Rolex

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The Making of a Status Symbol: A Business History of Rolex

The Making of a Status Symbol: A Business History of Rolex

Price: CN¥209.00
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CN¥209.00
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Description

The Making of a Status Symbol: A Business History of Rolex

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product that of an entrepreneur and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
  • Brand: Manchester University Press
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-12-28
  • Publisher / Label: Manchester University Press
  • Author: Pierre-Yves Donze (Professor of Business History)
  • Number of Pages: 256
  • Fruugo ID: 431435270-906176282
  • ISBN: 9781526188410

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  • STANDARD: CN¥52.99 - Delivery between Fri 16 January 2026–Thu 05 February 2026

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