The Natural Dentist Charcoal Whitening Fluoride-Free Toothpaste uses one of the world's great, time-tested elements: activated charcoal sourced from coconut husks. Use it for whiter teeth, a cleaner mouth and fresher breath. An effective fluoride free toothpaste that's also SLS free and made WITHOUT artificial colors, flavors or sweeteners and without artificial preservatives. No SLS, no gluten, no fluoride, no triclosan. The Natural Dentist Charcoal Whitening Fluoride-Free Toothpaste has a great Coco mint flavor - created with natural mint and coconut oil. Vegan. This toothpaste is black because of its activated charcoal content. Activated charcoal has a vast surface area. This helps it cling to the film on the surface of your teeth so your toothbrush can safely remove stains and unsightly plaque. No animal testing. Gluten free. Most natural toothpastes include Sodium Lauryl Sulfate (SLS), but The Natural Dentist's toothpastes don't. Try it for whiter teeth, a cleaner mouth & fresher breath. UPC: 714132000059 Weight: 0.69 lbs