The New Global Marketing Reality - R. Palmer - Paperback - English Book - Management and management techniques

CN¥489.00
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The New Global Marketing Reality - R. Palmer - Paperback - English Book - Management and management techniques

The New Global Marketing Reality - R. Palmer - Paperback - English Book - Management and management techniques

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The New Global Marketing Reality - R. Palmer - Paperback - English Book - Management and management techniques

  • Brand: Unbranded

CN¥489.00

Only 1 left in stock
+ CN¥85.99 Shipping

14-Day Returns Policy

Sold by:

CN¥489.00

Only 1 left in stock
+ CN¥85.99 Shipping

14-Day Returns Policy

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Description

The New Global Marketing Reality - R. Palmer - Paperback - English Book - Management and management techniques

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: Palgrave Macmillan
  • Author: R. Palmer
  • Number of Pages: 292
  • Fruugo ID: 435182878-912823868
  • ISBN: 9781349509799

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  • STANDARD: CN¥85.99 - Delivery between Thu 29 January 2026–Wed 04 February 2026

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