The Origin Of Brands by Al Ries Paperback Book

CN¥84.00
+ CN¥80.99 Shipping

The Origin Of Brands by Al Ries Paperback Book

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The Origin Of Brands by Al Ries Paperback Book

The Origin Of Brands by Al Ries Paperback Book

  • Brand: Unbranded
Price: CN¥84.00
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CN¥84.00
+ CN¥80.99 Shipping

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Description

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed the importance of being first inventing a new category positioning opposite existing brands positioning against an enemy. This author discusses the importance of public relations protecting the brand and when to give up on an existing brand.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2013-13-12
  • Publisher / Label: HarperCollins Publis
  • Author: Al Ries
  • Number of Pages: 320
  • Fruugo ID: 322214384-714497476
  • ISBN: 9780060570156

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  • STANDARD: CN¥80.99 - Delivery between Wed 15 October 2025–Mon 20 October 2025

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