The Pricing and Revenue Management of Services: A strategic approach

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The Pricing and Revenue Management of Services: A strategic approach

The Pricing and Revenue Management of Services: A strategic approach

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The Pricing and Revenue Management of Services: A strategic approach

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Sold by:

CN¥509.00

Save CN¥115.00 (18%)

RRP

CN¥624.00
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14-Day Returns Policy

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Description

The Pricing and Revenue Management of Services: A strategic approach

In a world of changing lifestyles brought about by new services technology and e-commerce this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices Ng advances the latest concepts in pricing and revenue management for services in a language that is useful prescriptive and yet thought-provoking.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Irene C.L. Ng (University of Exeter UK)
  • Number of Pages: 196
  • Fruugo ID: 434345064-911552330
  • ISBN: 9780415551953

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  • STANDARD: CN¥48.99 - Delivery between Wed 11 March 2026–Tue 31 March 2026

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