The Psychology of Price: How to Use Price to Increase Demand Profit and Customer Satisfaction

CN¥139.00
+ CN¥52.99 Shipping

The Psychology of Price: How to Use Price to Increase Demand Profit and Customer Satisfaction

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The Psychology of Price: How to Use Price to Increase Demand Profit and Customer Satisfaction

The Psychology of Price: How to Use Price to Increase Demand Profit and Customer Satisfaction

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Price: CN¥139.00
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Description

The Psychology of Price: How to Use Price to Increase Demand Profit and Customer Satisfaction

Explaining the science behind pricing The Psychology of Price has practical jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
  • Brand: Hodder & Stoughton
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2021-12-02
  • Publisher / Label: Hodder & Stoughton
  • Author: Leigh Caldwell
  • Number of Pages: 248
  • Fruugo ID: 343552848-752650665
  • ISBN: 9781780590073

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  • STANDARD: CN¥52.99 - Delivery between Fri 16 January 2026–Thu 05 February 2026

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