Helps prevent plaque and tartar buildup Fluoride free Freshens breath Contains xylitol to help prevent plaque, zinc citrate to control tartar, silica for whitening.Why Antiplaque Tartar Control plus Whitening Toothpaste? Tom's Antiplaque Tartar Control plus Whitening Toothpaste helps you control plaque and tartar buildup and whitens teeth every time you brush, without artificial ingredients or harsh abrasives that can damage enamel.Fluoride-free formula Some people do not want fluoride in their toothpaste. We produce a fluoride-free toothpaste because we respect our customers' diverse needs and interest.Dear Friends,When we founded Tom's of Maine in 1970, we based it on the idea that nature has answers to our everyday needs. Over the years, our team of herbal experts, dental health professionals, and scientists has proven our original belief: Ingredients from nature really work. What makes our products so effective? We use natural ingredients in innovative ways without adding anything artificial. From toothpaste and mouthwash to soaps, shampoos, deodorants, and self care, we think you'll enjoy the effectiveness and natural flavors and scents of our products. Let us know what you think - Kate Tom Chappell; Cofounders, Tom's of MaineThis product contains does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. Tom's of Maine products are tested for safety without the use of animals.VeganNaturally, it works. Suggested Use: Brush thoroughly, preferably after each meal but at least twice a day, or a directed by a dentist or physician. UPC: 077326830796 Weight: 0.65 lbs