Trademarks and Their Role in Innovation Entrepreneurship and Industrial Organization

CN¥459.00
+ CN¥69.99 Shipping
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Trademarks and Their Role in Innovation Entrepreneurship and Industrial Organization

Trademarks and Their Role in Innovation Entrepreneurship and Industrial Organization

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Trademarks and Their Role in Innovation Entrepreneurship and Industrial Organization

CN¥459.00

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CN¥549.00
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Sold by:

CN¥459.00

Save CN¥90.00 (16%)

RRP

CN¥549.00
Only 1 left in stock
+ CN¥69.99 Shipping

14-Day Returns Policy

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Description

Trademarks and Their Role in Innovation Entrepreneurship and Industrial Organization

This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual firm industry and country level.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-09-26
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Carolina Castaldi
  • Number of Pages: 346
  • Fruugo ID: 434330246-911537480
  • ISBN: 9780367706661

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  • STANDARD: CN¥69.99 - Delivery between Tue 10 February 2026–Mon 02 March 2026

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