Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

  • Brand: Unbranded

CN¥189.00

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CN¥229.00
Only 6 left in stock
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14-Day Returns Policy

Sold by:

CN¥189.00

Save CN¥40.00 (17%)

RRP

CN¥229.00
Only 6 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

If consumers make decisions unconsciously why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market advertise and consume in the modern digital age.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2014-03-19
  • Publisher / Label: Palgrave Macmillan
  • Author: Douglas Van Praet
  • Number of Pages: 288
  • Fruugo ID: 431416983-906127761
  • ISBN: 9781137278920

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  • STANDARD: CN¥49.49 - Delivery between Mon 02 February 2026–Fri 20 February 2026

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