Valuebased Marketing by Peter Warwick Business School Doyle Paperback Book

CN¥409.00
+ CN¥144.99 Shipping

Valuebased Marketing by Peter Warwick Business School Doyle Paperback Book

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Valuebased Marketing by Peter Warwick Business School Doyle Paperback Book

Valuebased Marketing by Peter Warwick Business School Doyle Paperback Book

  • Brand: Unbranded
Price: CN¥409.00
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CN¥409.00
+ CN¥144.99 Shipping

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Description

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2008-10-28
  • Publisher / Label: John Wiley & Sons In
  • Author: Peter Warwick Busine
  • Number of Pages: 384
  • Fruugo ID: 322265476-714560895
  • ISBN: 9780470773147

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  • STANDARD: CN¥144.99 - Delivery between Tue 14 October 2025–Fri 17 October 2025

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