Whats in a Name?: Advertising and the Concept of Brands

CN¥549.00
+ CN¥64.99 Shipping

Whats in a Name?: Advertising and the Concept of Brands

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Whats in a Name?: Advertising and the Concept of Brands

Whats in a Name?: Advertising and the Concept of Brands

RRP: CN¥649.00
Price: CN¥549.00
You save: CN¥100.00 (15%)
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CN¥549.00
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Description

Whats in a Name?: Advertising and the Concept of Brands

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
  • Fruugo ID: 343477680-752573869
  • ISBN: 9780765611123

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Dispatched within 6 days

  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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