Which Customers Pay Predicting Value Pre And Post - David Beirau

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Which Customers Pay Predicting Value Pre And Post - David Beirau

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Which Customers Pay Predicting Value Pre And Post - David Beirau

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Which Customers Pay Predicting Value Pre And Post - David Beirau

The Main Goal Of This Book Is Explaining Which Customers Create Value For Suppliers And Thereby Realizes A Better Understanding Of How Suppliers Can Improve Their Revenue For Value Proposition And Value Creation In Industrial Markets. Two Studies Examine Customer Characteristics Which Moderate The Relationship Between Supplier Behavior And Performance. The Results Support Companies To Identify And Target Customer Persons And Companies Who Show Higher Potential To Create Future Value To The Supplier And, Therefore, Should Be Approached And Maintained.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2019-10-02
  • Publisher / Label: Springer Nature B.V
  • Author: David Beirau
  • Number of Pages: 212
  • Fruugo ID: 469774775-983729699
  • ISBN: 9783658281366

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