Great leaders embrace a higher purpose to win. The Netampampamp10Promoter System shines as their guiding star.Fewampampamp10management ideas have spread so far and wide as the Net Promoter System NPS.ampampamp10Since its conception almost two decades ago by customer loyalty guru Fredampampamp10Reichheld thousands of companies around the world have adoptedampampamp10itfrom industrial titans such as MercedesBenz and Cummins to techampampamp10giants like Apple and Amazon to digital innovators such as Warby Parker andampampamp10Peloton.Now Reichheld has raised the bar yet again. Inampampamp10Winning on Purpose he demonstrates that the primary purposeampampamp10of a business should be to enrich the lives of its customers.