L’Oreal Paris Pure Clay Charcoal mask purifies skin in just 10 minutes for brighter, healthy-looking skin. The mask is formulated with Charcoal, a well-known detox ingredient acts like a magnet to help draw out impurities, and a blend of Kaolin, French Montmorillonite and Moroccan Lava Clays, known for their deep cleansing and absorbing properties, to help purify pores. Non-drying formula is easy to apply and to rinse off. Immediately after use, skin looks brighter with a healthy glow. Dirt, dust and pollution are eliminated. Skin appears smoother, its tone is more even. Use after use skin is deeply cleansed, as if detoxified. Skin appears more healthy and beautiful. Directions: Apply an even layer to clean and dry skin, avoiding the eye and lip area. Leave on for 10 minutes, then rinse with water. For best results, use 3 times a week. Packaging may vary. What you receive may not be what is reflected on site. Suitable for All Skin Types. UPC: 071249338544 Weight: 0.5 lbs RKU: WAL528576626