Schwarzkopf Simply Color Permanent Hair Dye allows you to color your hair without compromise Get vibrant color in a caring formula with Schwarzkopf Simply Color Simply Color’s nourishing formula with botanical oat milk, soy protein, and argan oil provides intense, even color, while giving you up to 100% gray coverage. Without Ammonia or Silicone. Leaving you with visibly healthy-looking hair. The Simply Color formula is gentle on hair and gorgeous on you. Enjoy beautiful, vibrant color results that are even from root to tip. Simply Color's formula is also dermatologist tested and is free from both PPD & PTD. Try this at-home hair dye from Schwarzkopf Simply Color for a rich 3.65 Dark Chocolate hair color. GENTLE ON SCALP: Simply Color's caring formula is dermatologist tested to be non-irritating to the skin. It is free from both PPD & PTD. NATURAL COLOR RESULTS: Enjoy beautiful, vibrant color results that are even from root to tip. VISIBLY HEALTHY HAIR: This gentle hair color is formulated with botanical oat milk, soy protein, and argan oil. It is free from ammonia, alcohol, and silicone. UP 100% GRAY COVERAGE: Our color crème offers long-lasting color & up 100% gray coverage. If your hair is longer than shoulder length, we recommend using 2 boxes of Simply Color hair dye for the application. Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings. UPC: 017000208589 Weight: 0.5 lbs RKU: WAL816347655