L'Oreal Serie Expert Silver Shampoo 300ml is a professional purple shampoo designed to neutralise yellow and brassy tones in grey, white, or light blonde hair. Infused with violet micro-pigments and amino acids, it enhances hair's natural shine while nourishing the fiber for a silky, cool-toned finish. Ideal for maintaining salon-fresh color between visits.How to Use:Wet your hair thoroughly.Apply a small amount of the shampoo to your scalp and lengths.Massage gently to work into a rich lather.Leave on for 1–5 minutes, depending on desired neutralisation.Rinse thoroughly.Use 1–2 times per week to maintain cool tones and avoid over-toning.Tip: Use gloves to prevent staining and follow with a conditioner or mask for extra softness.Technology is enriched with magnesium in combination with a deep purple anti-yellowing agent. Recommended for: Grey, white, light blonde or highlighted hair.