1950s Television Advertising The Sponsors And Programs

Winston Tastes Good Like A Cigarette Should And Youll Wonder Where The Yellow Went When You Brush Your Teeth With Pepsodent Are Only Two Of The Many Slogans Associated With Advertising On Television In The 1950s. There Were Celebrities Like Marilyn Monroe, Barbara Eden, And Peter Lorre Who Performed In Commercials; There Were Shows Built Around A Single Product (e.g., The Texaco Star Theater And The Colgate Comedy Hour); There Were Numerous Premiums Offered To Children (e.g., The Sky King Detecto Microscope, The Mickey Mouse Club Magazine), And Gimmicks By Sponsors To Attract Viewers To Their Shows (e.g., Win A Wagon Train Pony And The Howdy Doody Smile Contest ). This Is The First And Only Book Of Its Kind; It Is A Nostalgic, Trivia-filled History Presented Through The Actual Programs And Commercials Of The 1950s.